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JOANN
L. SMITH
President/Principal
Designer
Joann
Smith started Balance Design from her garage back in 1997
and has since developed it into a successful full-service
design firm. Her education in design and visual arts, in combination
with extensive business management experience, forms the foundation
for Balance Design. Joann has worked on clients worldwide
on projects ranging from corporate identity, website design
& development, to CD packaging design.
ARTURO
RODRIGUEZ
Web Producer
Arturo
Rodriguez has over six years of web development experience,
including extensive knowledge of multi-tier web architectures
and enterprise databases. Arturo has successfully launched
multiple web products through the entire release cycle,
including determining business needs, writing technical
specifications, UI design, data modeling, coding, QA, and
development to live-site migration. Product technologies
have included SQL, TCL, Perl, VBScript, DHTML, JavaScript,
XML and Java. This broad range of development expertise
has given Art the skills to apply the right amount of technology
given the business needs of a client.
For
almost 10 years, James DeKoven has been writing web content,
marketing collateral, ads, and direct mail for companies like
IBM, C&H Sugar, E*Trade, Gap Inc., and Hewlett-Packard. This
diversity allows him to bring multiple perspectives to every
project. By balancing marketing expertise and creative flair,
James writes copy that simultaneously conveys a company's
sales, business, and branding efforts.
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